System and Method for Fantasy Sports Gambling

A method and system for providing an interactive gaming system is disclosed. At least one interactive social gaming community allows a plurality of users to engage in a wagering contest against a single entity. An initial amount of gaming units associated with an initial user investment is allocated to each user. A payout table is dynamically generated and includes at least one threshold amount of gaming units associated with rewards available to the user. A bet request signal received from a user is automatically reconciled with an outcome of at least one type of contest occurring during an active gaming period. A user account is updated by modifying an amount of gaming units in a user account based on a result of the at least one type of contest and determines if user has earned the reward associated with the at least one threshold. 1. A method of providing an interactive gaming system for a plurality of users connected via a communication network includes the activities of:creating at least one interactive social gaming community allowing a plurality of users to engage in a wagering contest against a single entity;allocating an initial amount of gaming units to each user, the initial amount of gaming units associated with an initial investment amount selected by the user;dynamically generating data representing a payout table including at least one threshold including an amount of gaming units associated with at least one type of reward available to the user;automatically reconciling a bet request signal received from a user with an outcome of at least one type of contest occurring during an active gaming period, the bet request signal including data representing an amount of gaming units to be associated with at least one type of wager on the at least one type of contest;updating a user account by modifying an amount of gaming units in a user account based on a result of the at least one type of wager; andcomparing data representing a current amount of gaming ...

METHODS AND SYSTEMS FOR DISPLAYING DIGITAL SMART OBJECTS IN A THREE DIMENSIONAL ENVIRONMENT

Using various embodiments, methods and systems for displaying digital smart objects in D environments are described. In one embodiment, a system receives a request to present the D digital smart object in a game development environment of a game engine. The system can be configured to retrieve D digital smart object data from an asset repository, transmit the D digital smart object data to the game development environment of the game engine, receive a position location for the D digital smart object in the game, receive scaling information related to the D digital smart object, and store, into the asset repository, the position location, and scaling information related to the D digital smart object displayed in the game. Thereafter, the D digital smart object can be displayed at the position location when a player is interacting with the game at the game scene. 1. A method of displaying three-dimensional (3D) objects in a game development environment of a game engine during development of a 3D interactive environment , comprising:transmitting, by the game development environment of the game engine, a request to receive a 3D digital smart object, wherein the 3D digital smart object is enclosed in a 3D placeholder, and wherein the 3D smart object is further associated with event triggers configured to transmit user interaction or viewability information to a computing device by:determining a proportion of the 3D smart object on a graphical user interface of a 3D environment, andobtaining a percentage of the screen of the graphical user interface that the 3D smart object is covering, wherein the obtaining is performed using a screen bounding function of a 3D engine of the 3D environment;receiving, by the game development environment of the game engine, the 3D digital smart object and its associated 3D digital smart object data from the computing device, wherein the 3D digital smart object data is associated with an asset category and asset type, the 3D digital smart ...

METHODS AND SYSTEMS FOR DETERMINING USER INTERACTION BASED DATA IN A VIRTUAL ENVIRONMENT TRANSMITTED BY THREE DIMENSIONAL ASSETS

In one embodiment, a plurality of 3D digital assets that can be associated with scripts to transmit user interaction, when displayed within a 3D environment in a client machine. The system includes a 3D digital asset processing system configured to receive user interaction data related to the 3D digital asset from the client machine and generate metrics related to user interaction with the 3D digital asset. In one embodiment, the metrics are generated by determining whether the 3D digital asset, comprising a collidable mesh, is drawn on a culling mask of a camera, and further using ray casting, drawing a line between the camera and the 3D digital asset. When the line collides with the collidable mesh of the 3D digital asset, using a screen bounding function of a 3D engine of the virtual environment, a proportion of the 3D digital asset on a user interface is determined to obtain a percentage of the user interface that is covered by the 3D digital asset. Thereafter, data related to user interaction with the 3D digital asset in the 3D environment is determined using the percentage. 1. A system to determine and record user interaction in a virtual three dimensional (3D) environment , comprising:an asset repository comprising a plurality of 3D digital assets, wherein each of the plurality of 3D digital assets can be displayed within the virtual 3D environment;a 3D digital asset processing system, coupled to the asset repository, configured to:receive data related to user interaction with a 3D digital asset out of the plurality of 3D digital assets in the virtual 3D environment, andgenerate metrics related to user interaction, including tapping, touching, moving, time spent, viewing, requesting detailed description related to the 3D digital asset in the virtual 3D environment; anda client computer, coupled to the 3D digital asset processing system, configured to:display the 3D digital asset in the virtual 3D environment via a graphical user interface,determine whether ...

SYSTEMS AND METHODS TO GENERATE USER INTERACTION BASED DATA IN A THREE DIMENSIONAL VIRTUAL ENVIRONMENT

Using various embodiments, methods and systems for generating user interaction based data in a 3D environment are described. In one embodiment, a system comprises a client computer that includes a 3D engine configured to determine whether the 3D digital asset, including a colliadable mesh, is drawn on a culling mask of a camera in the 3D environment. Thereafter, a line is drawn between the camera and the 3D digital asset using ray casting techniques to determine whether the line collides with the collidable mesh. When the line collides, a proportion of the 3D digital asset on a graphical user interface of the client computer is calculated to obtain a percentage of the graphical user interface, using a screen bounding function of the 3D engine, that is covered by the 3D digital asset. Thereafter, data, including a time period associated with the percentage covered by the graphical user interface, related to user interaction with the 3D digital asset is generated and transmitted to a server. 1. A system to generate data related to user interaction with a three dimensional (3D) digital asset in a 3D environment , comprising: determine whether the 3D digital asset is drawn on a culling mask of a camera in the 3D environment, the 3D digital asset comprising a collidable mesh,', 'draw a line between the camera and the 3D digital asset using a ray casting based technique,', 'determine that the line collides with the collidable mesh of the 3D digital asset,', 'using a screen bounding function of the 3D engine, determine a proportion of the 3D digital asset on a graphical user interface of the client computer when it is determined that the line collides with the collidable mesh,', 'obtain a percentage of the graphical user interface that is covered by the 3D digital asset based on the proportion, and', 'generate data related to user interaction with the 3D digital asset in the 3D environment based on the percentage of the graphical user interface covered by the 3D digital ...

METHODS AND SYSTEMS FOR GENERATING DIGITAL SMART OBJECTS FOR USE IN A THREE DIMENSIONAL ENVIRONMENT

Using various embodiments, methods and systems for generating three-dimensional (3D) digital smart objects for use in various 3D environments to collect data related to user interaction or viewability with the 3D digital smart object are described. In one embodiment, a system can generate a 3D digital smart object by presenting a 3D placeholder to a publisher or developer of the 3D environment, receive an asset, receive asset data including asset category and asset type associated to the asset and a minimum and maximum asset polygon count value. The system can also receive standard asset size information of the asset including an X-axis, Y-axis, and Z-axis dimension of the asset, and receive an asset positioning information, including an anchor location and an asset orientation of the asset. The data received can then be stored to generate the 3D digital smart object that can be placed within a 3D environment. 1. A method to generate a three-dimensional (3D) digital smart object in a development platform of a first 3D environment , comprising:receiving, by the development platform, a 3D placeholder, the development platform configured to receive the 3D placeholder via at least one of an Application Programming Interface (API) or a Software Development Kit (SDK);providing, by the development platform, an asset into the 3D placeholder;receiving, by the development platform, asset data associated with the asset, the asset data including asset category and asset type, and wherein the asset data further includes a minimum and maximum asset polygon count value;determining, by the development platform, standard asset size information of the asset, the standard asset size information including an X-axis, Y-axis, and Z-axis dimension of the asset;receiving, by the development platform, an asset positioning information, the asset positioning information including an anchor location and an asset orientation, wherein the anchor location being at least one of the X-axis, Y-axis, ...

Systems and methods to display three dimensional digital assets in an online environment based on an objective

In one embodiment, a system is configured to receive an objective related to a placement of at least one 3D digital asset, determine whether the objective has been achieved by the user of the client computer machine, the objective determined based on receiving engagement metric data from a client computer machine, and prevent display of the at least one 3D digital asset on the graphical user interface for a predetermined period of time, when it is determined that the objective has been achieved by the user.

SYSTEM AND METHOD FOR QUALIFYING EVENTS BASED ON BEHAVIORAL PATTERNS AND TRAITS IN DIGITAL ENVIRONMENTS

A device that analyzes advertising effectiveness can include an asset repository that stores a plurality of smart objects, an entertainment interface that accepts one or more smart objects from the plurality of smart objects, an event stream processor that receives information from the one or more smart objects and provides metrics based on the information from the one or more smart objects, and a BIND engine that receives information from the one or more smart objects and one or more databases and provides decisions and metrics based on the information from the one or more smart objects and one or more databases. 1. A device that analyzes advertising effectiveness , comprising:an asset repository that stores a plurality of smart objects;an interface that accepts one or more smart objects from the plurality of smart objects;an event stream processor that receives information from the one or more smart objects and provides metrics based on the information from the one or more smart objects to determine the advertising effectiveness; anda bind engine that receives information from the one or more smart objects and finds correlations between user behavior towards the one or more smart objects user traits, and identifies relationships to determine the advertising effectiveness.2. A method of analyzing advertising effectiveness , comprising:providing one or more smart objects with advertising;inserting the one or more smart objects into an interface;receiving information from the one or more smart objects;analyzing the information for particular predetermined combinations of user interactions, actions subsequent to the user interactions, or user interactions and actions subsequent to the user interactions;if any particular predetermined combinations of user interactions, actions subsequent to the user interactions, or user interactions and actions subsequent to the user interactions are found, providing metrics or analytics based on the found predetermined combinations ...

METHODS AND SYSTEMS FOR DISPLAYING INFORMATION ASSOCIATED WITH A SMART OBJECT

Using various embodiments, methods and systems for displaying information associated with a smart object are described. In one embodiment, a system receives Smart Object Identification Data (SOI) and Smart Object Metric Data (SOMD) of a set of smart objects transmitted from a smart object manager in a three dimensional environment. The system determines that the user has requested Brand Related Detailed Information (BRDI) associated with at least one smart object and generate a list of smart object associated Brand Identification Data (BID) from the set of smart objects, and sort them based on the received SOMD related to each smart object within the set of smart objects. The system retrieves BRDI of a smart object with the highest quantifier of SOMD out of the set of smart objects and transmit the BRDI along with the sorted list of smart object BID to the user. 1. A method of displaying brand related information on a user interface displaying a three dimensional (3D) environment of a digital processing device , comprising:receiving, by a computing device, Smart Object Identification Data (SOID) and Smart Object Metric Data (SOMD) of a set of smart objects displayed in the 3D environment, wherein the SOMD is based on user viewability or proximity to each smart object out of the set of smart objects, and wherein the SOMD of a smart object out of the set of smart objects is generated, by the digital processing device, using at least one event script, the at least one event script configured for:evaluating whether the smart object is drawn on a culling mask of a camera of the 3D environment,based on the evaluating, drawing, by ray casting, a line between the camera and the smart object,determining that the line collides with a collidable mesh of the smart object,calculating using a screen bound function, a proportion of the smart object on a user interface to obtain a percentage of the user interface that is covered by the smart object, andgenerating SOMD for the smart ...

SYSTEMS AND METHODS TO DISPLAY THREE DIMENSIONAL DIGITAL ASSETS IN AN ONLINE ENVIRONMENT BASED ON AN OBJECTIVE

In one embodiment, a computer data store comprises a plurality of branded 3D digital assets that can be displayed in an online environment, where a branded 3D digital asset can transmit engagement metric data based on user interaction or viewability with the branded 3D digital asset, displayed on a client machine. The client machine is configured to determine a proportion of the branded 3D digital asset displayed on screen of a graphical user interface of the client machine, and obtain a percentage of the screen of the graphical user interface that the branded 3D digital asset is covering using a screen bounding function of a 3D engine of the online environment to generate engagement metric data. A computer server is configured to receive an objective related to a placement of the branded 3D digital asset, the objective determining when to display the branded 3D digital asset. The objective further including an engagement rule. The branded 3D digital asset is retrieved from the computer data store and displayed in the online environment. The server then determines whether the objective has been achieved by the user, and if so, prevents display of the branded 3D digital asset for a predetermined period of time. In another embodiment, the client computer system can be further configured to determine whether the 3D digital asset is drawn on a culling mask of a camera in the online environment, the 3D digital asset comprising a collidable mesh, draw a line between the camera and the 3D digital asset using a ray casting based technique, and determine that the line collides with the collidable mesh of the 3D digital asset. The client computer machine obtains the percentage of the screen of the graphical user interface when it is determined that the line collides with the collidable mesh of the 3D branded digital asset. 1. A system for providing periodic display of branded three dimensional (3D) digital assets on in an online environment , comprising: determine a ...

METHODS AND SYSTEMS FOR DETERMINING USER INTERACTION BASED DATA IN A VIRTUAL ENVIRONMENT TRANSMITTED BY THREE DIMENSIONAL ASSETS

In one embodiment, a plurality of 3D digital assets that can be associated with scripts to transmit user interaction, when displayed within a 3D environment in a client machine. The system includes a 3D digital asset processing system configured to receive user interaction data related to the 3D digital asset from the client machine and generate metrics related to user interaction with the 3D digital asset. In one embodiment, the metrics are generated by determining whether the 3D digital asset, comprising a collidable mesh, is drawn on a culling mask of a camera, and further using ray casting, drawing a line between the camera and the 3D digital asset. When the line collides with the collidable mesh of the 3D digital asset, using a screen bounding function of a 3D engine of the virtual environment, a proportion of the 3D digital asset on a user interface is determined to obtain a percentage of the user interface that is covered by the 3D digital asset. Thereafter, data related to user interaction with the 3D digital asset in the 3D environment is determined using the percentage. 120-. (canceled)21. A system to generate data related to user interaction in a virtual environment , comprising:a memory subsystem;a processing subsystem coupled to the memory subsystem, wherein the processing subsystem includes at least one hardware processing core configured to:determine whether a 3D digital asset is rendered by a camera in the virtual environment using a ray casting based technique,determine a proportion of the 3D digital asset that is drawn on a graphical user interface using a screen bounding function to obtain a percentage of the graphical user interface that is covered by the 3D digital asset, andgenerate data related to user interaction with the 3D digital asset in the virtual environment based on the percentage of the graphical user interface covered by the 3D digital asset.22. The system of claim 21 , wherein to determine whether the 3D digital asset is rendered ...

METHODS AND SYSTEMS FOR DISPLAYING INFORMATION ASSOCIATED WITH A THREE DIMENSIONAL DIGITAL ASSET ON A GRAPHICAL USER INTERFACE

Using various embodiments, methods and systems for displaying information associated with a three dimensional (3D) digital asset on a graphical user interface are disclosed. In one embodiment, a system receives metric data related to user interaction or viewability of a set of 3D digital assets in the 3D environment. The system generates a list of 3D digital assets sorted based on the metric data of at least one 3D digital asset out of the set of 3D digital assets, and transmits information of the at least one 3D digital asset and the sorted list of 3D digital assets to the user interface. The information that is related to a 3D digital asset with the highest metric data value is displayed first on the user interface, and wherein information related to the set of 3D digital assets is ordered based on the sorted list. 1. A method of displaying information on a user interface displaying a three dimensional (3D) environment , comprising:receiving, by a computing device, user interaction or viewability related metric data of a set of 3D digital assets in the 3D environment;generating, by the computing device, a list of 3D digital assets sorted based on the metric data of at least one 3D digital asset out of the set of 3D digital assets; andtransmitting, by the computing device, information related to the at least one 3D digital asset and the sorted list to the user interface;wherein the information related to the 3D digital asset with the highest metric data value is displayed first on the user interface, and wherein information related to the set of 3D digital assets is ordered based on the sorted list.2. The method of claim 1 , wherein the metric data is generated by a client machine using ray casting techniques to determine a percentage of the at least one 3D digital asset displayed on the user interface.3. The method of claim 2 , wherein the percentage of the at least one 3D digital asset displayed on the user interface is further determined by:determining whether a ...

Systems and methods to display three dimensional digital assets in an online environment based on an objective

In one embodiment, a system is configured to receive an objective related to a placement of at least one 3D digital asset, determine whether the objective has been achieved by the user of the client computer machine, the objective determined based on receiving engagement metric data from a client computer machine, and prevent display of the at least one 3D digital asset on the graphical user interface for a predetermined period of time, when it is determined that the objective has been achieved by the user.

Objective based advertisement placement platform

Using various embodiment, methods and systems to implement an objective based advertisement placement platform are described. In one embodiment, a method and system to display advertisements in three dimensional (3D) online environment based on an objective of an advertiser is disclosed. A computing device receives the objective of the advertiser. In one embodiment, the advertiser objective includes determining when to stop displaying a branded smart object (BSO) to a user in the 3D online environment, the objective including an engagement rule. The computing device can further determine whether the advertiser's objective has been achieved by a user, the determining including evaluating a user engagement score (UES) and comparing the UES with an advertiser's engagement rule. If the advertiser's objective is achieved (or met) by the user, the BSO is not displayed to the user for a predetermined period of time.

Methods and systems for displaying three dimensional digital asset information

Using various embodiments, methods and systems for displaying information associated with a smart object are described. In one embodiment, a system receives Smart Object Identification Data (SOI) and Smart Object Metric Data (SOMD) of a set of smart objects transmitted from a smart object manager in a three dimensional environment. The system determines that the user has requested Brand Related Detailed Information (BRDI) associated with at least one smart object and generate a list of smart object associated Brand Identification Data (BID) from the set of smart objects, and sort them based on the received SOMD related to each smart object within the set of smart objects. The system retrieves BRDI of a smart object with the highest quantifier of SOMD out of the set of smart objects and transmit the BRDI along with the sorted list of smart object BID to the user.

Methods and systems for generating and displaying three dimensional digital assets for use in an online environment

Using various embodiments, methods and systems for generating and displaying three-dimensional (3D) digital smart objects for use in various 3D environments to collect data related to user interaction or viewability with the 3D digital smart object are described. In one embodiment, a system can generate a 3D digital smart object by presenting a 3D placeholder to a publisher or developer of the 3D environment, receive an asset, receive asset data including asset category and asset type associated to the asset and a minimum and maximum asset polygon count value. The system can also receive standard asset size information of the asset including an X-axis, Y-axis, and Z-axis dimension of the asset, and receive an asset positioning information, including an anchor location and an asset orientation of the asset. The data received can then be stored to generate the 3D digital smart object that can be placed within a 3D environment.

Methods and systems for generating and displaying three dimensional digital assets for use in an online environment

Using various embodiments, methods and systems for generating and displaying three-dimensional (3D) digital smart objects for use in various 3D environments to collect data related to user interaction or viewability with the 3D digital smart object are described. In one embodiment, a system can generate a 3D digital smart object by presenting a 3D placeholder to a publisher or developer of the 3D environment, receive an asset, receive asset data including asset category and asset type associated to the asset and a minimum and maximum asset polygon count value. The system can also receive standard asset size information of the asset including an X-axis, Y-axis, and Z-axis dimension of the asset, and receive an asset positioning information, including an anchor location and an asset orientation of the asset. The data received can then be stored to generate the 3D digital smart object that can be placed within a 3D environment.

Methods and systems for displaying digital smart objects in a three dimensional environment

Using various embodiments, methods and systems for displaying digital smart objects in 3D environments are described. In one embodiment, a system receives a request to present the 3D digital smart object in a game development environment of a game engine. The system can be configured to retrieve 3D digital smart object data from an asset repository, transmit the 3D digital smart object data to the game development environment of the game engine, receive a position location for the 3D digital smart object in the game, receive scaling information related to the 3D digital smart object, and store, into the asset repository, the position location, and scaling information related to the 3D digital smart object displayed in the game. Thereafter, the 3D digital smart object can be displayed at the position location when a player is interacting with the game at the game scene.

Objective based advertisement placement platform

Using various embodiment, methods and systems to implement an objective based advertisement placement platform are described. In one embodiment, a method and system to display advertisements in three dimensional (3D) online environment based on an objective of an advertiser is disclosed. A computing device receives the objective of the advertiser. In one embodiment, the advertiser objective includes determining when to stop displaying a branded smart object (BSO) to a user in the 3D online environment, the objective including an engagement rule. The computing device can further determine whether the advertiser's objective has been achieved by a user, the determining including evaluating a user engagement score (UES) and comparing the UES with an advertiser's engagement rule. If the advertiser's objective is achieved (or met) by the user, the BSO is not displayed to the user for a predetermined period of time.

Take away cup carrier

A take away cup carrier consists of a three strips of semi waterproof, biodegradable cardboard or paper. Two strips form handles and one forms a band that encircles the cup. The handles are folded over in two places at equal distance too make a comfortable carrying point and for easier storage (A) . The ends of the handles(B)are glued onto the band at four equal points (C) . The third strip(D)which we are using as the carry band will be glued together (E). A cup then can be placed inside the band (D) and the tops of the handles (F) can then be pulled together and lifted upwards so the band (G) grips the cup.

Systems and methods to generate user interaction based data in a three dimensional virtual environment

Using various embodiments, methods and systems for generating user interaction based data in a 3D environment are described. In one embodiment, a system comprises a client computer that includes a 3D engine configured to determine whether the 3D digital asset, including a colliadable mesh, is drawn on a culling mask of a camera in the 3D environment. Thereafter, a line is drawn between the camera and the 3D digital asset using ray casting techniques to determine whether the line collides with the collidable mesh. When the line collides, a proportion of the 3D digital asset on a graphical user interface of the client computer is calculated to obtain a percentage of the graphical user interface, using a screen bounding function of the 3D engine, that is covered by the 3D digital asset. Thereafter, data, including a time period associated with the percentage covered by the graphical user interface, related to user interaction with the 3D digital asset is generated and transmitted to a server.

Methods and systems for generating digital smart objects for use in a three dimensional environment

Using various embodiments, methods and systems for generating three-dimensional (3D) digital smart objects for use in various 3D environments to collect data related to user interaction or viewability with the 3D digital smart object are described. In one embodiment, a system can generate a 3D digital smart object by presenting a 3D placeholder to a publisher or developer of the 3D environment, receive an asset, receive asset data including asset category and asset type associated to the asset and a minimum and maximum asset polygon count value. The system can also receive standard asset size information of the asset including an X-axis, Y-axis, and Z-axis dimension of the asset, and receive an asset positioning information, including an anchor location and an asset orientation of the asset. The data received can then be stored to generate the 3D digital smart object that can be placed within a 3D environment.

Objective based advertisement placement platform

Methods and systems for generating digital objects for collecting data in a three-dimensional environment

Using various embodiments, methods and systems for generating three-dimensional (3D) digital objects that can collect data are described. In one embodiment, a system can receive a 3D placeholder in a development platform of a 3D environment, receive an asset into the 3D placeholder, and associate the 3D placeholder with scripts that determine user interaction with the asset or viewability thereof, thereby generating a 3D digital object in the development platform of the 3D environment.

Objective based advertisement placement platform

Methods and systems for displaying digital smart objects in a three dimensional environment

Using various embodiments, methods and systems for displaying digital smart objects in 3D environments are described. In one embodiment, a system receives a request to present the 3D digital smart object in a game development environment of a game engine. The system can be configured to retrieve 3D digital smart object data from an asset repository, transmit the 3D digital smart object data to the game development environment of the game engine, receive a position location for the 3D digital smart object in the game, receive scaling information related to the 3D digital smart object, and store, into the asset repository, the position location, and scaling information related to the 3D digital smart object displayed in the game. Thereafter, the 3D digital smart object can be displayed at the position location when a player is interacting with the game at the game scene.

Methods and systems for displaying information associated with a smart object

Using various embodiments, methods and systems for displaying information associated with a smart object are described. In one embodiment, a system receives Smart Object Identification Data (SOI) and Smart Object Metric Data (SOMD) of a set of smart objects transmitted from a smart object manager in a three dimensional environment. The system determines that the user has requested Brand Related Detailed Information (BRDI) associated with at least one smart object and generate a list of smart object associated Brand Identification Data (BID) from the set of smart objects, and sort them based on the received SOMD related to each smart object within the set of smart objects. The system retrieves BRDI of a smart object with the highest quantifier of SOMD out of the set of smart objects and transmit the BRDI along with the sorted list of smart object BID to the user.

Methods and systems for determining user interaction based data in a virtual environment transmitted by three dimensional assets

In one embodiment, a plurality of 3D digital assets that can be associated with scripts to transmit user interaction, when displayed within a 3D environment in a client machine. The system includes a 3D digital asset processing system configured to receive user interaction data related to the 3D digital asset from the client machine and generate metrics related to user interaction with the 3D digital asset. In one embodiment, the metrics are generated by determining whether the 3D digital asset, comprising a collidable mesh, is drawn on a culling mask of a camera, and further using ray casting, drawing a line between the camera and the 3D digital asset. When the line collides with the collidable mesh of the 3D digital asset, using a screen bounding function of a 3D engine of the virtual environment, a proportion of the 3D digital asset on a user interface is determined to obtain a percentage of the user interface that is covered by the 3D digital asset. Thereafter, data related to user interaction with the 3D digital asset in the 3D environment is determined using the percentage.